Brian MartinSenior Product Designer, Denver
Warner Music Group / AMP

From artist analytics to a shareable story.

Continued design work on AMP Highlights, shaping a shipped sharing flow that helped artists and managers package verified performance stats without stitching together screenshots by hand.

Role
UX/UI Designer
Timeline
Aug 2022 - Feb 2023
Platform
Analytics product across web and mobile surfaces
Highlights flow · Shipped
  • Nova ReyesOct 7–13, 2022Oct 7–13
    A BIG
    WEEK.
    Total global streams
    24.3M
    +11%vs prior week
    Weekly streams in millions15M20M25MAug 19–25Oct 7–13
    8 completed weeksPrior: 21.9M
    AMPHighlights
  • Nova ReyesOct 7–13, 2022Oct 7–13
    Nova Reyes / SingleTRACK
    HIGHLIGHT.
    Most streamed track
    GLASS HOURS
    6.1M
    streams last week
    Track · all countries↑ 18%
    AMPHighlights
  • Nova ReyesOct 7–13, 2022Oct 7–13
    ON THE
    PLAYLISTS.
    Playlist placements · global
    4
    Glass Hours
    Late Light · 2.1M followers
    ↑ 3
    9
    Low Tide
    Slow Burn Pop · 860K followers
    NEW
    15
    Glass Hours
    Indie Drive · 640K followers
    ↓ 2
    Three placements across three playlists.
    Movement relative to the prior week.
    AMPHighlights
1 of 3
Three Highlights examples show the output of the shipped sharing flow. Artist, reporting period and metric context stay with the cards. Contemporary reconstruction. Nova Reyes and all displayed performance data are fictional; these are not exact 2022 production pixels.

Select a package, then see what will be shared

AMP is Warner Music Group's analytics product for artists and managers. Users were already sharing performance data publicly by screenshotting views, cropping them by hand, and posting them outside the product.

The work was to decide what belonged in a shareable package, how much of it should travel together, and how to make the result feel at home in the places artists already engaged fans.

Stakeholder interviews, benchmarking, and user validation pointed to Instagram Stories as the primary destination, which shifted the problem from generic export to story-first packaging. Competitive review of year-in-review and social share patterns added constraints: fast publishing, minimal save friction, and multi-card bundles instead of one isolated stat.

Customize your highlight reel
Time window
Last week · Oct 7–13
Highlights · 3 of 5
Customize: a location, a fixed one-week window, and up to five of the six documented choices.
The shipped Highlights flow let users choose a package of up to five cards, preview the reel and download images for sharing outside AMP. Responsive web reconstruction of the flow documented in the original 2022 files. Selector wording and some fixture details remain unconfirmed. The system share sheet is illustrative; the case does not post to social accounts.

How the package took shape

I facilitated a site-map and user-flow workshop with Product Owners and design leadership to map how Highlights related to the rest of AMP. That work shaped the information architecture and where the Highlights page sat after launch.

The early problem was structural: how cards should stack, what hierarchy they should follow, and how the flow would translate across devices. I used block wireframing in Axure to move quickly through layout options while staying grounded in implementation constraints from Flutter and the existing product.

I cross-referenced the Product Owner's metrics spreadsheet with usability feedback to decide which metrics to group and how those groups should read when shared publicly. That produced category logic across items like Top Countries, Top Songs, and Top Demographics, plus color and icon rules that made the set easier to scan and assemble. Prototypes were tested in responsive flex containers and built into a clickable flow for the next validation round.

Metric inputs, structural prototypes and usability feedback informed the Highlights package. The schematic summarizes the design logic; it is drawn for this presentation. Explanatory reconstruction, not an original spreadsheet, wireframe or testing receipt. It does not establish a test-by-test chronology or who moderated each session.

Research and validation

The feature was shaped with a dedicated research team. We built a research roadmap that combined targeted surveys with rolling research sprints to keep testing what users wanted to share and how AMP fit their working habits.

“I like the carousel idea, but I'm not sure I would want to share these categories. Is there a way to customize or change what's being shared?”

Artist at WMG, usability test

“On Spotify, you can share an entire story, which includes several cards and statistics. Is there a way you can help us do this?”

Manager at WMG, usability test

In four moderated remote tests, users liked the carousel idea, but the initial categories and data accuracy felt too rigid. Some wanted more control over what got shared. Others referenced Spotify-style story packages that bundled several related cards. Relevance also changed by role: artists, managers, and label-side users cared about different KPIs, so one undifferentiated package created noise.

The feedback changed the direction in three ways:

  • clearer labeling and aggregation rules for cards
  • stronger role-based filtering of what belonged in a package
  • less reliance on preselected assumptions about which KPIs mattered most

A card system with enough range

The work included metric grouping, color and icon rules, responsive prototypes, and implementation work with engineering. The contemporary figures below make those information rules inspectable with a reusable visual system.

In this presentation, a stream milestone, a track release and a playlist ranking share context rules rather than one repeated composition. Typography and code-rendered charts carry the information; artist photography and album artwork are optional.

Nova ReyesOct 7–13, 2022Oct 7–13
A BIG
WEEK.
Total global streams
24.3M
+11%vs prior week
Weekly streams in millions15M20M25MAug 19–25Oct 7–13
8 completed weeksPrior: 21.9M
AMPHighlights
What travels with every card
Artist
Nova ReyesOn the rail of every card.
Reporting period
Oct 7–13, 2022One completed week, stated in full.
Metric
Total global streamsNamed above the number, not implied by it.
Unit and comparison
24.3M · +11% vs prior weekThe chart’s prior week is derived from the stated change.
Scope
All countriesA country filter adds a scope chip to the card.
When the content changes
Typical
Nova ReyesOct 7–13, 2022Oct 7–13
Nova Reyes / SingleTRACK
HIGHLIGHT.
Most streamed track
GLASS HOURS
6.1M
streams last week
Track · all countries↑ 18%
AMPHighlights
Edge case
Nova ReyesOct 7–13, 2022Oct 7–13
Nova Reyes / SingleTRACK
HIGHLIGHT.
Most streamed track
The Long Way Back to Ordinary Light
6.1M
streams last week
Track · all countries↑ 18%
AMPHighlights

Most streamed track · Release layoutTitle over 14 characters: set in Geist instead of the wide display face, so a long title wraps cleanly instead of shrinking to fit.

All six content choices, in source order
Nova ReyesOct 7–13, 2022Oct 7–13
A BIG
WEEK.
Total global streams
24.3M
+11%vs prior week
Weekly streams in millions15M20M25MAug 19–25Oct 7–13
8 completed weeksPrior: 21.9M
AMPHighlights
Total global streamsMilestone layout
Nova ReyesOct 7–13, 2022Oct 7–13
WHO'S
LISTENING.
Unique listeners · by gender
6.8Mlisteners last week
57%Women
40%Men
3%Other or not specified
Gender as reported by last week's listeners
Unique listeners · all countries
AMPHighlights
ListenersAudience layout
Nova ReyesOct 7–13, 2022Oct 7–13
Nova Reyes / SingleTRACK
HIGHLIGHT.
Most streamed track
GLASS HOURS
6.1M
streams last week
Track · all countries↑ 18%
AMPHighlights
Most streamed trackRelease layout
Nova ReyesOct 7–13, 2022Oct 7–13
NOVA REYES
3.4M
video views last week
Glass Hours · official video1.9M
Low Tide · live session800K
Other videos700K
Video views · all countries
+6% vs prior week
AMPHighlights
VideosIdentity layout
Nova ReyesOct 7–13, 2022Oct 7–13
Nova Reyes / SingleTRACK
HIGHLIGHT.
Most recent track · out Sep 30
NORTHBOUND
3.1M
streams last week
Track · all countries↑ 4%
AMPHighlights
Most recent trackRelease layout
Nova ReyesOct 7–13, 2022Oct 7–13
ON THE
PLAYLISTS.
Playlist placements · global
4
Glass Hours
Late Light · 2.1M followers
↑ 3
9
Low Tide
Slow Burn Pop · 860K followers
NEW
15
Glass Hours
Indie Drive · 640K followers
↓ 2
Three placements across three playlists.
Movement relative to the prior week.
AMPHighlights
PlaylistsRanking layout

Up to 5 of these six can be selected for a reel. Six choices use five layout families.

The presentation separates six content choices from five layout families. Detail views show how reporting context, long titles and missing artwork survive changes in content. Contemporary template demonstration. These visual rules and stress-test controls do not establish exact styling or controls shipped in 2022.

Keep the data context visible at both widths

Highlights packaged stats from AMP's analytics views, which ran on desktop and mobile widths.

The comparison below keeps one artist, market and week in view while the layout reflows, so the responsive behavior can be read without resizing the site.

Same artist, market and weekSwitch the width; the data does not change.
Data
Nova Reyes
DATA / ARTIST

Nova Reyes

Artist performance · Oct 7–13, 2022
3.2BGlobal · as of Oct 13
24.3M+11% vs prior week · All countries
6.8MGlobal · unique listeners
Weekly streamsAll countries · millions
Weekly streams in millions010M20M30MAug 19–25Oct 7–13
Country breakdownStreams · global · last week
United States9.6M
Brazil4.2M
Mexico2.7M
Other countries7.8M
Top tracks
TrackReleaseStreamsChange
GHGlass HoursSingle6.1M↑ 18%
LTLow TideSingle5.4M↑ 7%
PMPaper MoonsSingle4.2M↓ 3%
NNorthboundSingle3.1M↑ 4%
Streams and change: last completed week, Oct 7–13. All countries.
The same Artist Data view is shown at desktop and phone widths, with matching artist, market and reporting week. This demonstrates responsive presentation, not a native mobile app launch. Contemporary AMP Data reconstruction based on supplied product context. Exact historical release status of individual modernization treatments remains unconfirmed.

A future direction for analysis and sharing

Concept · Did not ship

A future concept explored showing Highlights cards directly within AMP's data pages, reducing the separation between analysis and sharing. It did not ship.

Concept, did not ship. This exploration brings Highlights closer to AMP Data so analysis and sharing can sit together. Contemporary reconstruction of an unshipped direction. Its exact placement, styling and connected interactions are presentation decisions.

Delivery

The final design let users share up to five cards in a single story post, with the data rearranged around role-based priorities and redundant information cut. I worked with engineering on component and flexbox considerations so the design held up in implementation.

Highlights shipped as an in-product social sharing workflow in AMP, replacing manual screenshot-and-crop with a story-ready package of verified stats. The research gave the team a clearer basis for which analytics to share, how to group them, and how role should shape the package in future iterations.

Post-launch, the team tracked engagement and time-on-page analytics in Amplitude and organized future enhancements in Jira.

Supporting evidence

The original card board, site map and AMP source context sit behind the reconstruction. The primary figures above are labeled reconstructions; these originals are supporting receipts, not substitutes for readable interaction evidence.

Original 2022 working fileOriginal card board with development notes on metric definitions and reporting windows. It supports the reconstruction; it does not confirm every selector label shipped.
Original 2022 working fileOriginal site map and user flows for log-in, Highlights, and Data. Highlights shares a PNG preview to social or the camera roll.
Original 2022 product contextAMP analytics on desktop and mobile widths. Supporting source context; the composite is not a readable reconstruction of Highlights selection and sharing.
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